Whole Foods Market – 5 Step Animal Welfare Rating System
By Greg Scott | February 7, 2011
I just saw this post on Whole Foods Facebook Page:
“Whole Foods Market We’re thrilled to announce our 5-Step Animal Welfare Rating System is now in all US stores! The Global Animal Partnership’s 5- Step Animal Welfare Rating is one of the most impactful programs we’ve implemented to date and provides clear information that helps our shoppers make informed buying decisions and offers peace… of mind to them that the animals from our producers are raised with care…”
February 3 at 7:09am
via Whole Foods Market.
This is an excellent example of how Whole Foods are leveraging their values through Facebook. One can see how this could really draw attention to this Page.
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