BP Global Values

Given the BP‘s public relations fiasco in the summer of 2010, we thought a review of their values statement and ongoing efforts to align themselves with their stakeholders would be appropriate for Diialog’s first Values Statement post.

The image below is from their website in 2009, featuring their previous CEO. In hindsight it is interesting to read this statement.

Today they have a much deeper value statement. Below are the values of BP as listed on their website on January 4, 2011:

Reference: http://www.bp.com/sectiongenericarticle.do?categoryId=9002630&contentId=7005204

What we stand for

BP wants to be recognised as a great company – competitively successful and a force for progress. We have a fundamental belief that we can make a difference in the world.

We help the world meet its growing need for heat, light and mobility. We strive to do that by producing energy that is affordable, secure and doesn’t damage the environment.

BP is progressive, responsible, innovative and performance driven.

Progressive

We believe in the principle of mutual advantage and build productive relationships with each other, our partners and our customers.

Responsible

We are committed to the safety and development of our people and the communities and societies in which we operate. We aim for no accidents, no harm to people and no damage to the environment.

Innovative

We push boundaries today and create tomorrow´s breakthroughs through our people and technology.

Performance driven

We deliver on our promises through continuous improvement and safe, reliable operations.

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One way to get a good sense of a company’s values is to see how active they are on Twitter. This is BP America’s Klout score on Twitter. It gives a good indication as to how interactive they are on Twitter:

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